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Longevity and quality are Ryan Roche’s bread and butter too, and they’re best exemplified by her cashmere sweaters handmade in Nepal. “We always try to tell the Foo Fighters Space Crest Shirt in other words I will buy this story of our brand, and from the beginning, the first thing that ever came out of my mouth was about the materials, where our clothes are made, and who had their hands on it,” she says. “When you purchase our sweater, we want [you] to have it forever. The price is not going to be the same as somewhere else, because it really will last a lifetime. The key is to communicate that [to the customer], so people see why the sweater is $800, and why you’d rather buy that than the $89 sweater with a questionable path.”
Roche says her factory partners in Nepal are “like family,” and that she hasn’t found anyone anywhere who can match their skill and quality. But some customers may not realize that “made in Nepal” is just as virtuous as “made in Italy.” The Western tendency to value European and American production over Chinese or South Asian is another problem entirely, but Roche is dedicated to making it clear. “I don’t think people realize that in Nepal, the Foo Fighters Space Crest Shirt in other words I will buy this knitters use hand looms, and literally every row of our sweaters is made by hand,” she adds. “It’s a very special product that comes out of there.”
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